Bringing The Meeps: Love Louder to Life with Previs
Previsualization (Previs) is the foundation of compelling storytelling in animation, and working on The Meeps: Love Louder was a unique challenge that pushed my cinematography skills in new directions. As my first animated music video project, it was both an exciting and eye-opening experience.
Breaking the Rules for a Unique Cinematic Style
Director Olivier Staphylas wanted the video to feel like it was filmed by an amateur camera operator—meaning I had to break some classic cinematography rules. Allowing characters to walk along the bottom of the frame typically creates awkward tangents, but in this case, it was necessary to sell the amateur handheld, organic look.
One of the most interesting challenges was replicating a speed-ramped drone shot. To achieve this effect, I extended the frame range to over 600 frames, keeping the camera movement constant while preserving natural camera shake. This technique allowed me to apply a speed ramp in post, mimicking real drone footage seamlessly.
Another standout camera move was the TikTok-style tracking effect, where the camera was rigged to the character Axel’s hips. Thanks to Greg Rizzi’s innovative camera rigging, Axel’s movement dictated the camera motion, creating a dynamic and immersive effect.
Let’s Bring Your Vision to Life with Previs
Previs isn’t just about planning shots—it’s about elevating storytelling. If you need Previs or Layout for your next animation, cinematic, or music video, I’d love to collaborate. Let’s create something unforgettable!