Previs in Action: Bringing ONCOR’s PSA to Life
When it comes to educational storytelling, Previs plays a crucial role in crafting engaging and effective visuals. Working on ONCOR: Keep Away From Power Lines was an exciting challenge, particularly in designing a rounded, toy-like world that resonated with children.
Navigating a Unique Layout Challenge
Directed by Barrett Lewis, this ONCOR PSA was designed to educate kids (ages 4-11) about the dangers of downed power lines. The creative direction leaned into a playset-inspired world, filled with vinyl figures, toy trucks, and colorful environments.
One of the biggest challenges during Previs was working with a rounded set. The main action took place at the top of a spherical hill, where we flattened the ground for easier camera movement. However, shots on the steeper arc sections required precise adjustments—every camera move needed a slight arc motion to maintain the illusion of a natural playset world.
This project was an incredible exercise in blending technical precision with playful visuals, proving that even complex environments can be planned effectively through Previs.
Let’s Plan Your Next Project with Previs
Previs isn’t just about visualizing scenes—it’s about solving challenges before production begins. If your project requires expert Previs or Layout, I’d love to collaborate and bring your vision to life. Let’s create something extraordinary together!