Seamless Previs for AT&T Flexware: Blending CG & Live-Action
Creating dynamic, seamless visuals requires a strong Previs foundation, especially when merging CG cameras with live-action footage. Working on the AT&T Flexware for Small Business commercial was an exciting challenge—one that pushed the boundaries of technical precision and creative execution.
Blending CG & Live-Action with Precision
One of the most complex aspects of this project was integrating CG camera movement with live-action footage. The opening shot required extensive back-and-forth collaboration with Flame Artist Mike Roy to align elements perfectly. Whether it was the world axis, world space, or a combination of both, dialing in the camera alignment between Flame and Maya took meticulous adjustments.
Another standout moment was the camera shake effect when the data stream zooms past the Credit Union building. It may seem like a minor detail, but subtle camera motion and polish can make all the difference in selling a shot’s realism and energy.
Directed by Barrett Lewis, this AT&T Flexware spot successfully captured the brand’s message—delivering fast, seamless, and cloud-powered networking solutions for small businesses.
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Great Previs ensures your project is visually compelling and technically flawless before production even begins. Whether you’re working on commercials, game cinematics, or feature films, I’d love to bring my expertise to your team. Let’s create something amazing—get in touch today!