Previs & Mocap in Action: Red One’s Marketing Toolkit
Working on the Marketing Toolkit for Red One was a game-changer for me, as it marked my first time developing a studio workflow for markerless Mocap. After experimenting with different solutions, MoveAI proved to be the perfect fit—delivering the high-quality motion capture we needed while staying within budget.
Since the studio pipeline was built around Maya, I utilized Maya’s Human IK system for mocap retargeting, ensuring smooth and realistic character movement. Previs and Mocap combined seamlessly to create a dynamic and efficient workflow that brought our characters to life.
Challenges & Creative Solutions
Our initial mocap sessions were filmed in the kitchen at Brazen Animation, but we quickly discovered that filming outdoors produced better results. However, shooting in the Texas summer heat presented its own challenges. Our GoPro cameras kept overheating, shutting off mid-filming, forcing us to work quickly and start early before the temperature soared past 90°F. These unexpected hurdles made the process even more rewarding once we saw the final results!
Bringing Red One to Life
One of my favorite moments from this project was seeing the Red One campaign come to life—especially an ad where Garcia appears on a digital billboard in front of Big Ben. In a seamless blend of CG and real-world elements, he plugs in a string of Christmas lights, triggering a stunning visual effect that connects digital lights with real ones wrapped around Big Ben. The reaction from fans was incredible!
Let’s Elevate Your Next Project!
Whether you need Previs, Mocap integration, or advanced Layout solutions, I can help bring your vision to life. Let’s collaborate to create something unforgettable—reach out today!