Bringing the Action to Life with Previs: Sky Sports – The Greatest Show On Earth
Previsualization (Previs) is the foundation of dynamic storytelling, helping filmmakers and advertisers plan high-intensity sequences before cameras roll. One of my most thrilling projects was creating Previs for Sky Sports: The Greatest Show On Earth—an ad spot packed with high-energy visuals, from Formula 1 cars defying gravity to a fiery game of tennis trapeze.
Crafting the Action with Previs
As the Lead Previs Artist at Bigtooth Studios, I worked with a talented team to design and refine the shots, ensuring that every moment of this action-packed commercial was both visually stunning and technically achievable. Using Previs, we mapped out complex camera moves and dynamic sequences, allowing the director to experiment with ideas before final production.
For the most intricate shots, we also provided Techvis, an essential tool for bridging the gap between virtual planning and live-action execution. This allowed the production team to assess camera rigging, lens choices, and physical constraints, ensuring that every ambitious shot could be brought to life efficiently.
Previs That Drives Results
This project was also a milestone for me—it was the first time I integrated Blender into a professional Previs workflow. While I can’t share the original Previs footage due to client restrictions, the final ad showcases how powerful visualization techniques can shape high-impact storytelling.
Let’s Bring Your Vision to Life!
If you need Previs to plan your next film, game, or commercial, I’d love to help. Let’s collaborate and make your project a visual masterpiece!